The perception of risk is influenced by certain values, beliefs and types of knowledge
Perceived risk always emerges within the context of our shared cultural biases and patterns of social relations since it is influenced by values, beliefs, preferences, anticipations and knowledge about risks (Oltedal et al., 2004). In other words, what is perceived as stress, danger, potentially harmful or risk behaviour is a matter of cultural adherence and social learning. The fact that cultures differ in the emphasis they place on certain values, types of knowledge, and beliefs, has direct implications for the perception of risk, i.e. what is perceived as a risk in a specific culture is often being ignored in others.
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Cultural Factors: Norms/values
Disaster Phases: Prevention
Types of Actors Concerned: Non-active citizens