The role of celebrity leaders in mobilizing citizens and resources

Celebrity leaders can mobilize people and resources. The celebrity can be a leader if specialized resources are not sufficient, they can make the state aware of the seriousness of the situation and can calm and influence the public.

Cultural Factors: Communication

Hazards: Natural hazards, Man-made non-intentional hazards or emergency situations, Man-made intentional hazards

Disaster Phases: Preparedness, Prevention, Response, Recovery, All disaster phases

Types of Actors Concerned: National civil protection body, Media, Government

Recommendations:

• Use trustworthy, widespread, multi-lingual, culturally appropriate and inclusive means of alerting the target population in case of disasters
• Use cultural factors to improve the effectiveness of disaster communication