Age and profession-related differences in the use of social media for disaster communication messages
Further, practitioners identified that there are age-related and profession-related differences in use of social media; therefore, effective disaster communication requires that messages are adapted to these: “Facebook goes from 30 to 65, Instagram goes from 15 to 30. Snapchat is under 15, LinkedIn is for professionals, and they are all a different and specific target. But I always refer to the work that was done upstream. We cannot improvise any piece of communication” (G2; R).
Note: See source document for full reference.
Disaster Phases: Response