Cultural attitudes towards authorities and the role of community leaders
One cultural factor identified related to effective disaster communication was attitudes towards authorities, where the development of relationships with community leaders to help effective communication is required, particularly in the case of differences between closed and open communities: “We must be careful when we enter the closed communities, especially in suburbs, where the relationships are tense. If you have a referent to talk to, we make him understand what is going on. If we cannot do that, we will never convince anyone” (G3; R8 - see source document for full reference).
Disaster Phases: Response