Differing reactions to the reporting of local vs international first responder activity
A current media culture of reporting “success stories” about rescue forces deployed abroad can be the source of (national) pride, whereas incidents with police forces or other authorities deployed locally are more often subject to local criticism and, therefore, may result in distrust.
- Engage in activities and develop strategies aiming to improve trust between citizens and authorities
- Inform citizens about the risk they may face and about possible actions and measures, they can take to reduce vulnerability and better prepare themselves
- Use cultural factors to improve the effectiveness of disaster communication