Overall, the C4E Initiative has helped to widen UNDP conception of Communication for Empowerment. It has evolved from an initial conception as part of UNDP's access to information work- primarily geared to meeting the information and communication needs of the people through specific media strategies- to a more rigorous approach that promotes inclusive participation, empowerment of poor and marginalized people and accountability of the state to its citizens.
Note: See source document for full reference.
Cultural Factors: Social networks
Types of Actors Concerned: UN and other international organisations
- Inform citizens about the risk they may face and about possible actions and measures, they can take to reduce vulnerability and better prepare themselves
- Foster the adoption of a culture of disaster prevention and resilience by informing and motivating citizens to take action
- Use cultural factors to improve the effectiveness of disaster communication