The complementary nature of NGOs in disaster management
NGOs involved in disaster management have the ability to complement state efforts and to efficiently promote social mobilization and public awareness. To accomplish these major goals, their communicational efforts should be focused on three main dimensions: implementer, catalyst and partner. The implementer role is concerned with the mobilization of resources to provide goods and services to people who need them (in this particular case, information). The catalyst role can be defined as an NGO’s ability to inspire, facilitate or contribute to improved thinking and action to promote social transformation. The role of the partner reflects the growing trend for NGOs to work with government, media and the private sector on joint activities (Lewis 1-2).
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