People's perception and understanding of risk is in accordance with their way of life
For instance, in Sjöberg's (1997) study, which compared risk judgments of Swedish and Brazilian participants, correlations between cultural adherence and risk perception were low. Sjöberg (1997) argued that risk perception is tied to 'objective risks' rather than to cultural values. However, some other studies (for example, Peters & Slovic, 1996) suggested that people's perception and understanding of risks is in accordance with their way of life.
Note: See source document for full reference.
Cultural Factors: Norms/values
Disaster Phases: Prevention
Types of Actors Concerned: Non-active citizens